Along with more established AVOD players, from Roku to Pluto to Crackle, AVOD viewership overall will surpass SVOD in 2022, the Tubi report predicts. ![]() ![]() In the past two years, NBCUniversal has rolled out Peacock, Discovery launched Discovery+ and ViacomCBS rebranded and expanded Paramount+. Ad revenue tells an even more slanted tale, with connected TV and OTT revenue climbing 34% last year, compared with a 7% gain for national broadcast and cable.īeyond the continued expansion of Tubi, which Fox bought for $440 million in 2020, the category has seen considerable investment of late. Charter CEO Chris Winfrey Reports Little Progress In Carriage Talks With Disney, Says A Leaner TV Bundle "Could Stick" With Spectrum CustomersĪccording to the Tubi report, which relied on data from research firm MarketCast, SVOD audiences grew by 8% in 2021, while AVOD increased by 16%.
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