63% of TikTok users in the United States are under the age of 29 so keeping that audience profile in mind when considering their interest in your business will be a key factor in campaign success. While the platform does offer an enticing range in placement types and targeting options, it’s important to ensure that your brand’s target audience aligns with the platform’s key demographics. If you’re interested in launching a retargeting campaign, the TikTok Pixel can be installed prior to activation. The platform also lets you upload custom audiences using CRM lists, website activity, app activity, or ad engagement. In a similar fashion to Facebook Ads, TikTok allows you to target audiences by general demographics, user interests, and device types. TikTok offers five key placement types ranging from standard in-feed video to custom influencer packages that leverage your brand through sponsored content created by TikTok users with influence in your market. For businesses looking to reach a young target demographic, TikTok offers a variety of ad types and placements that help promote your brand through short-form video content using a native, user-generated feel. With a significant surge in popularity since the beginning of the pandemic and over 800 million monthly active users, it’s impossible to ignore the power of advertising on TikTok. In this post, we’ll take a closer look at the targeting capabilities, placement types and key demographics for both platforms to help determine which advertising platform makes the most sense for your business. With over a billion monthly active users combined across the two platforms, it’s possible that your key consumer audience remains unreached by your current marketing tactics. As the digital advertising space evolves, it’s important to think outside the realm of Facebook and Instagram and consider new opportunities to promote brand awareness and drive sales.
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